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Petridish.org: Crowdfunding science gets personal

The last few weeks have seen a lot of discussion about how science and academia have become increasingly disconnected from the lay public. Nature’s Soapbox Science blog started the ball rolling with a series of posts highlighting the problems scientists face when communicating their work through the mainstream media, and showcasing a couple of great examples of effective science outreach.

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Science has a PR problem

Today sees the start of a series of blog posts on Nature.com’s Soapbox Science blog. Starting with a post by me about how scientists can begin to change the face of their industry, and hopefully rectify some of the damage that has been done over the last few years. Click on the doodle, have a read, and then get involved in the conversation on Twitter using the hashtag #reachingoutsci.

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